Art 235 | Graphic Design

Project 02

Project 02

Logo Project

Introduction

A logo is a visual symbol that represents an entity such as a business. In this project you will be designing logos that combines a word and a service business. The logo should clearly communicate the word and the type of service. The logos will be market tested to determine what they communicate to a first time viewer. This project is about your ability to create a well designed logo that clearly communicates what it represents.

Objectives

Specifications

Requirements

Project Steps

All project steps are required to be completed in order to pass the class. The steps are designed to be completed in order.

Workbook

In previous courses, a workbook template has been provided for you. In Art 235 | Graphic Design, you need to design your own format for your workbook. The size should be 10 inches wide by 8 inches tall. This is a standard size for a Blurb book if you would like to print one at the end of the course. Its purpose is to document your design process in a complete and organized fashion.

Include the following pages in the final workbook:
Two pages in landscape format. The first page is blank. The second page shows the title of the project, followed by a block of text. The name is written small under that text block. This page contains a heading in the upper-left corner and a page number in the upper-right corner.

Title Page, including: Project Title, an introduction of the project in your own words, and your name. Always use the right-hand page for the title page.

Two pages in landscape format. Both pages have headings and page numbers. The first page contains a title followed by two short paragraphs on the left third of the page. On that same left third, under the two paragraphs, there are three captions headed by titles. The right two-thirds of the page contains a sketch with the title written underneath. The second page contains two sketches, each with a title underneath.

Portfolio Spread: This shows the completed project in its best light. Show the logos with a title and a short description of the project. It should stand alone if you aren’t there to explain it.

Two pages in landscape format. The first page contains a title followed by a block of text that fill up the left third of the page. The remaining two-thirds are empty. The second page contains two long lists on the left half of the page and three numbered items on the right half: there are three titles each followed by two words. Both pages have headings.

Process Blog Post 1: What is a logo, and why is it important for you to understand what it is at this time in the project? | Noun and Business lists, with the 3 combinations you chose.

Two pages in landscape format. Both pages have headings and page numbers. Both pages contain three sketches each with numbers under each sketch. There is a small caption paragraph below the three images and to the right.

20 sketches for combination 1, indicating your 3 most successful ideas | 20 sketches for combination 2, indicating your 3 most successful ideas

Two pages in landscape format. The first page contains twenty sketches with a number below each sketch. There is a heading on this page. The second page is blank.

20 sketches for combination 3, indicating your 3 most successful ideas

Two pages in landscape format. Both pages have headings and page numbers. The first page contains a block of text on the left third of the page. The right two thirds are empty. The second page contains three sketches with numbers under each sketch. There is a small caption paragraph below the three images and to the right.

Process Blog Post 2: What were the three design principles you used in creating your sketches, and how did you use them? | 3 digital sketches for combination 1, indicating your most successful idea

Two pages in landscape format. Both pages have headings and page numbers. Both pages contain three sketches each with numbers under each sketch. There is a small caption paragraph below the three images and to the right.

3 digital sketches for combination 2, indicating your most successful idea | 3 digital sketches for combination 3, indicating your most successful idea

Two pages in landscape format. Both pages have headings and page numbers. The first page contains a block of text on the left third of the page. The right two-thirds are empty. The second page contains three sketches that cover the middle horizontal third of the page.

Blog Post 3: What are three desirable attributes of a logo, and how did you apply these attributes in your logos? | One page with all three final logos

Two pages in landscape format. Both pages have headings and page numbers. The first page has a block of text on the left third of the page and six technical information images on the right two-thirds of the page. The images are organized in two columns and three rows and are all surrounded by a border. The second page contains six small paragraphs each headed with a title. Under the six paragraphs and to the right of the page, there is a small caption paragraph.

Blog Post 4: What was the biggest surprise your discovered while completing the survey? | Portfolio Spread, featuring the poster and infographics you created

Two pages in landscape format. The first page contains a paragraph in the middle third of the page. There is a heading and page number on this page. The second page is blank.

Conclusion Blog Post for Project 2

The project workbook should be completed and submitted as a PDF on the day the final project is due. You should keep a secure backup of your files to produce a finished comprehensive workbook.

Behance Post

Create a post on Behance. The purpose of a portfolio blog post is to present your final project in a manner that you would show it to a client/employer. Include the following:

The post should be designed and encourage a reader to engage. Include paragraph breaks, subheads, or other typographic elements to make the post visually accessible.

AV Presentation

Record your final presentation.

Craftsmanship

The highest level of craftsmanship is required in the production of the final webpage and workbook. The process step blog posts included in the workbook should be free from grammar and spelling errors.

Feedback

Providing feedback to other class members is required. A failure to provide timely and helpful comments will result in a project grade reduction.