Lesson 04

Project 02 | Logo Project

Step 01 | Thumbnails

What are we doing?

Explore a wide range of visual possibilities through sketching.

Logo Project Objectives

Focus on learning to combine things as part of the creative process.
Generate 3 logos that combine two words into believable companies.
Logo Project: Overview

Combine 3 nouns and 3 business types (you will create 3 combinations and make 1 logo for each set for a total of 3 logos). Begin the design process for a believable business by completing 20 thumbnail sketches for each of the 3 word-combinations. (60 total)

Why are we doing it?

Develop wide range of options
Learn to give visual form to an idea
Produce interesting ideas

How are we doing it?

Noun/Business type

Create a list of nouns and a list of service businesses.

Make a list of at least 10 nouns. Don’t use proper nouns like names
(if you would like, here is a noun generator)
Make a list of at least 10 service businesses.
(if you would like, here is a list of 105 Service Businesses to Start Today)
Use the two lists to make 3 different combinations to use as the basis for your logo designs.

Sketch thumbnails.

Create 20 sketches for each combination (60 total).
Don’t use letterforms, this is a symbol assignment.
Create as many different ideas as possible versus variations of a few ideas.

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages:

Two pages in landscape format. The first page contains a title followed by a block of text that fill up the left third of the page. The remaining two-thirds are empty. The second page contains two long lists on the left half of the page and three numbered items on the right half: there are three titles each followed by two words. Both pages have headings.

Noun/Business lists and the 3 combinations you picked

Two pages in landscape format. Each page contains twenty small sketches, each sketch having a number written below it. There are headings on both pages.

20 sketches for combination 1. Indicate your three most successful ideas | 20 sketches for combination 2. Indicate your three most successful ideas

Two pages in landscape format. The first page contains twenty sketches with a number below each sketch. There is a heading on this page. The second page is blank.

20 sketches for combination 3. Indicate your three most successful ideas

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

Write a 200-word blog post that includes the JPEG image exported from Adobe InDesign.
Answer these questions in your post: What is a logo and why is it important for you to understand what it is at this time in the project?
Post Title | P2:S1 Thumbnails
Categories | Team #, P2:S1 Thumbnails
Brief introduction of what you did and were trying to accomplish in this process step. Include the 3 combinations you picked.
Image of Noun/Business combination 1 workbook page
Image of Noun/Business combination 2 workbook page
Image of Noun/Business combination 3 workbook page
Brief conclusion
Copy the text from the blog post and paste it into Project 02 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes, or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P2S1 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
- 1–3 pts: unimaginative – confusing
- 4–6 pts: ok – great
- 7–10 pts: great – amazing
Formal design choices: Rate how well the design principles are used.
- 1–3 pts: unimaginative – confusing
- 4–6 pts: ok – great
- 7–10 pts: great – amazing
Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
- 1–3 pts: not at all
- 4–6 pts: doesn’t help or hurt
- 7–10 pts: significantly adds to the overall communication
Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
- 1–3 pts: no
- 4–6 pts: maybe with changes
- 7–10 pts: yes with no changes – absolutely
Blog Post: Rate the quality of blog post.
- 1–3 pts: messy, unclear, major errors
- 4–6 pts: understandable, organized, rambling, spelling or grammar errors
- 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you have to help your team member improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Pet Project

Pet Project Photo Shoot 01

Take at least 10 photographs of your pet. Beyond documenting your pet, look for opportunities to make interesting images.

Post your images to a photo sharing site like Picasa or Flickr. Choose your favorite image and post it to WordPress (the class blog), with a link to your other photos. Explain what you did for this photo shoot and how you accomplished any special effects.

Some things to consider:

point of view
lighting
close up
unusual angles

Once you have posted to WordPress, submit a link to the post in I-Learn. To submit the link in I-Learn, click Pet Project | Photo Shoot 01 and then click on the Open button at the bottom of the I-Learn window.

Deadlines

Schedule for Week 02

Art 235 | Graphic Design