Lesson 06

Project 02 | Logo Project

Step 03 | Final Logos

What are we doing?

For this process step, revise a logo for each noun/business combination to 1 each (3 total) and create the final digital draft.

Logo Project Objectives

• Focus on learning to combine things as part of the creative process.
• Generate 3 logos that combine the two words into believable companies.
• Logo Project: Overview

Why are we doing it?

• Learn to execute a beautiful logo that communicates instantly

How are we doing it?

Choose Final Concepts

When choosing the concepts, pick concepts that have beautiful form and communicate clearly.

• Choose 3 noun/business logos (1 for each combination).

Digital Sketches

• Create digital finals of each logo.
• Place the 3 final logos on a workbook page.

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages

One page with all three final logos. All three combinations will be on the same page.

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

• Write a 200-word blog post that includes the JPEG image exported from Adobe InDesign.
• Answer these questions in your post: What are three desirable attributes of a logo and how did you apply these attributes to your logos?
• Post Title | P2:S3 Final Logos
• Categories | Team #, P2:S3 Final Logos
• Brief introduction of what you did and were trying to accomplish in this process step
• Image of the final logo workbook page
• Brief conclusion
• Copy the text from the blog post and paste it into Project 02 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes, or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P2S3 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

• Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Formal design choices: Rate how well the design principles are used.
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
  • 1–3 pts: not at all
  • 4–6 pts: doesn’t help or hurt
  • 7–10 pts: significantly adds to the overall communication
• Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
  • 1–3 pts: no
  • 4–6 pts: maybe with changes
  • 7–10 pts: yes with no changes – absolutely
• Blog Post: Rate the quality of blog post.
  • 1–3 pts: messy, unclear, major errors
  • 4–6 pts: understandable, organized, rambling, spelling or grammar errors
  • 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you have to help your team member improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Pet Project

Pet Project Photo Shoot 02

Take at least 10 photographs of your pet. Beyond documenting your pet, look for opportunities to make interesting images.

Post your images to a photo sharing site like Picasa or Flickr. Choose your favorite image and post it to WordPress (the class blog), with a link to your other photos. Explain what you did for this photo shoot and how you accomplished any special effects.

Some things to consider:

• point of view
• lighting
• close up
• unusual angles

Once you have posted to WordPress, submit a link to the post in I-Learn. To submit the link in I-Learn, click Pet Project | Photo Shoot 02 and then click on the Open button at the bottom of the I-Learn window.

Deadlines

Schedule for week 03