Art 235 | Graphic Design

Lesson 08

Project 02 | Logo Project

Step 05 | Final Submission

What are we doing?

Produce the final draft of the Logo Project booklet with documentation. We will also compile the final workbook, Behance post, AV presentation, and a 200-word summary of how the project went. For your final submission, you should include the following in a blog post:

Title your post “Final Project Submission.” To submit your project, open the assignment submission page by clicking Open, attach the PDF of your workbook, and paste the URL from your blog post into the comments box.

Logo Project Objectives

Why are we doing it?

How are we doing it?

Refine and Polish

This is the final opportunity to make any changes before grading. Revise your logos, Behance, Workbook, and Jing presentation.

Final Project 02 Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them. Any steps that you revised can be added in addition to the assigned pages. The purpose of the workbook is to show your process. Make corrections in spelling, visual layout, and content throughout the final workbook before posting it to your process blog in WordPress.

Include the following pages in the final workbook:

Two pages in landscape format. The first page is blank. The second page shows the title of the project, followed by a block of text. The name is written small under that text block. This page contains a heading in the upper-left corner and a page number in the upper-right corner.

Title page, including: Project Title, an introduction of the project in your own words, and your name. Always use the right-hand page for the title page.

Two pages in landscape format. Both pages have headings and page numbers. The first page contains a title followed by two short paragraphs on the left third of the page. On that same left third, under the two paragraphs, there are three captions headed by titles. The right two-thirds of the page contains a sketch with the title written underneath. The second page contains two sketches, each with a title underneath.

Portfolio Spread: This shows the completed project in its best light. Show the logos with a title and a short description of the project. It should stand alone if you aren’t there to explain it.

Two pages in landscape format. The first page contains a title followed by a block of text that fill up the left third of the page. The remaining two-thirds are empty. The second page contains two long lists on the left half of the page and three numbered items on the right half: there are three titles each followed by two words. Both pages have headings.

Process Blog Post 1: What is a logo, and why is it important for you to understand what it is at this time in the project? | Noun and Business lists, with the 3 combinations you chose

Two pages in landscape format. Each page contains twenty small sketches, each sketch having a number written below it. There are headings on both pages.

20 sketches for combination 1, indicating your 3 most successful ideas | 20 sketches for combination 2, indicating your 3 most successful ideas

Two pages in landscape format. The first page contains twenty sketches with a number below each sketch. There is a heading on this page. The second page is blank.

20 sketches for combination 3, indicating your 3 most successful ideas

Two pages in landscape format. Both pages have headings and page numbers. The first page contains a block of text on the left third of the page. The right two thirds are empty. The second page contains three sketches with numbers under each sketch. There is a small caption paragraph below the three images and to the right.

Process Blog Post 2: What were the three design principles you used in creating your sketches, and how did you use them? | 3 digital sketches for combination 1, indicating your most successful idea

Two pages in landscape format. Both pages have headings and page numbers. Both pages contain three sketches each with numbers under each sketch. There is a small caption paragraph below the three images and to the right.

3 digital sketches for combination 2, indicating your most successful idea | 3 digital sketches for combination 3, indicating your most successful idea

Two pages in landscape format. Both pages have headings and page numbers. The first page contains a block of text on the left third of the page. The right two-thirds are empty. The second page contains three sketches that cover the middle horizontal third of the page.

Blog Post 3: What are three desirable attributes of a logo, and how did you apply these attributes in your logos? | One page with all three final logos

Two pages in landscape format. Both pages have headings and page numbers. The first page has a block of text on the left third of the page and six technical information images on the right two-thirds of the page. The images are organized in two columns and three rows and are all surrounded by a border. The second page contains six small paragraphs each headed with a title. Under the six paragraphs and to the right of the page, there is a small caption paragraph.

Blog Post 4: What was the biggest surprise you discovered while completing the survey? | Portfolio Spread, featuring the poster and infographics you created

Two pages in landscape format. The first page contains a paragraph in the middle third of the page. There is a heading and page number on this page. The second page is blank.

Conclusion Blog Post for Project 2

Behance Post

A portfolio blog post is different than a process blog post. The purpose of a portfolio blog post is to present your final project in a manner that you would show it to a client/employer.

The post should be designed and encourage a reader to engage. Include paragraph breaks, subheads, or other typographic elements to make the post visually accessible.

AV Presentation

Learning to present and sell your design work is a skill that is developed by making presentations. At the end of each project, you will be expected to make an audiovisual presentation to explain your work. The presentation should show the steps you took to get to the final piece, be voice narrated, and may not exceed two (2) minutes in duration. You are free to use any means to create the presentation. Your presentation should show your work in its best light.

Remember to include the following in your presentation:

If you need more specific information on creating an AV presentation (using Jing), see the instructions under Lesson 3 in Week 2.

When you are finished with the presentation, make a new blog post in WordPress and copy and paste the link from Screencast (or other video streaming site). In the same post, answer the following questions:

Peer Review

After you submit the final post for each project, review and critique each of your team members’ Final Logos in WordPress. Comment and provide feedback using the following rubric:

Score

Category

Criteria

1–10 pts.

logo 1 | visual uniqueness

Rate the uniqueness of the overall look and feel.

  • 1–3 pts: unimaginative – expected
  • 4–6 pts: ordinary
  • 7–10 pts: unexpected – surprising

1–10 pts.

logo 1 | strength of communication

Rate the clarity of the overall communication.

  • 1–3 pts: unclear
  • 4–6 pts: OK
  • 7–10 pts: clear

1–10 pts.

logo 2 | visual uniqueness

Rate the uniqueness of the overall look and feel.

  • 1–3 pts: unimaginative – expected
  • 4–6 pts: ordinary
  • 7–10 pts: unexpected – surprising

1–10 pts.

logo 2 | strength of communication

Rate the clarity of the overall communication.

  • 1–3 pts: unclear
  • 4–6 pts: OK
  • 7–10 pts: clear

1–10 pts.

logo 3 | visual uniqueness

Rate the uniqueness of the overall look and feel.

  • 1–3 pts: unimaginative – expected
  • 4–6 pts: ordinary
  • 7–10 pts: unexpected – surprising

1–10 pts.

logo 3 | strength of communication

Rate the clarity of the overall communication.

  • 1–3 pts: unclear
  • 4–6 pts: OK
  • 7–10 pts: clear

Pet Project

Pet Project Photo Shoot 03

Take at least 10 photographs of your pet. Beyond documenting your pet, look for opportunities to make interesting images.

Post your images to a photo sharing site like Picasa or Flickr. Choose your favorite image and post it to the class blog with a link to your other photos. Explain what you did for this photo shoot and how you accomplished any special effects.

Some things to consider:

Once you have posted to WordPress, submit a link to the post in I-Learn. To submit the link in I-Learn, click Pet Project | Photo Shoot 03 and then click on the Open button at the bottom of the I-Learn window.

Deadlines

 

Schedule for Week 04