Lesson 05

Project 02 | Logo Project

Step 02 | Digital First Draft

What are we doing?

Complete digital first draft of 3 logos from each noun/business combination. (9 total)

Logo Project Objectives

Focus on learning to combine things as part of the creative process.
Generate 3 logos that combine the two words into believable companies.
Logo Project: Overview

Why are we doing it?

Narrow down your options
Solidify, revise, and polish your ideas

How are we doing it?

Choose concepts and create Digital Sketches

When choosing the concepts, pick concepts that communicate clearly. It is also a good idea to choose 3 ideas that are very different from each other.

Choose 9 noun/business logos (3 for each combination)

Digital Sketches.

Create digital first drafts of each logo
Place the 3 logos for each combination on a workbook page

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages:

Two pages in landscape format. Both pages have headings and page numbers. The first page contains a block of text on the left third of the page. The right two thirds are empty. The second page contains three sketches with numbers under each sketch. There is a small caption paragraph below the three images and to the right.

Title, Introduction statement, Question, Blockquote, and Conclusion | One page with three digital sketches for combination 1. Indicate your most successful idea

Two pages in landscape format. Both pages have headings and page numbers. Both pages contain three sketches each with numbers under each sketch. There is a small caption paragraph below the three images and to the right.

One page with three digital sketches for combination 2. Indicate your most successful idea | One page with three digital sketches for combination 3. Indicate your most successful idea

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

Write a 200-word blog post that includes the JPEG image exported from Adobe InDesign.
Answer these questions in your post: What were the three design principles you used in creating your sketches and how did you use them?
Post Title | P2:S2 Thumbnails
Categories | Team #, P2:S2 Thumbnails
Brief introduction of what you did and were trying to accomplish in this process step. Include the 3 combinations you picked.
Image of digital sketches for combination 1 workbook page
Image of digital sketches for combination 2 workbook page
Image of digital sketches for combination 3 workbook page
Brief conclusion
Copy the text from the blog post and paste it into Project 02 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes, or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P2S2 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in Wordpress. Your feedback to team members will be on the following areas:

Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
- 1–3 pts: unimaginative – confusing
- 4–6 pts: ok – great
- 7–10 pts: great – amazing
Formal design choices: Rate how well the design principles are used.
- 1–3 pts: unimaginative – confusing
- 4–6 pts: ok – great
- 7–10 pts: great – amazing
Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
- 1–3 pts: not at all
- 4–6 pts: doesn’t help or hurt
- 7–10 pts: significantly adds to the overall communication
Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
- 1–3 pts: no
- 4–6 pts: maybe with changes
- 7–10 pts: yes with no changes – absolutely
Blog Post: Rate the quality of blog post.
- 1–3 pts: messy, unclear, major errors
- 4–6 pts: understandable, organized, rambling, spelling or grammar errors
- 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you have to help your team member improve. Your feedback on process blog posts will not be used as part of their grade, but will help you teach one another to improve their work.

Reading 02

How To Get Ideas

Read the following sections of our class textbook, How to Get Ideas by Jack Foster and then take the quiz: 1. Have Fun, 2. Be More Like a Child, 3. Become Idea-Prone.

Deadlines

Schedule for Week 03

Art 235 | Graphic Design