Lesson 07

Project 02 | Logo Project

Step 04 | Feedback and Infographic Poster

What are we doing?

Exchange logos and conduct a survey to test the effectiveness of the logo’s communication.

Logo Project Objective

• Focus on learning to combine things as part of the creative process.
• Generate 3 logos that combine the two words into believable companies.
• Logo Project: Overview

Why are we doing it?

• Often, as designers, we get too close to our work to know whether or not it is communicating. Getting feedback beyond the class is very revealing.
• Making a poster to present the information gathered allows you to note interesting trends and communicate valuable feedback to the creator of the logos.

How are we doing it?

Exchange Logos

Prepare and exchange a PDF document of your logos. You may not do the survey for your own logos.

• Prepare your finished logos on a single 8.5 x 11 document in Adobe Illustrator.
• Save the Illustrator file as an editable PDF. This will allow for quality printing and also gives the student conducting the survey Illustrator files to use when creating their info-graphic poster.
• Your instructor should have paired you off in partnerships or groups by now. Your group members and their contact information should be listed on the “Survey Exchange Groups” page under Lesson 07 in Week 04.
• Exchange logos with your partner or group member.
• Using your partner or group member’s logo, conduct your survey. This will eliminate any biased answers and provide more truthful responses as to whether or not your logo is effective.

Conduct Survey

• Print the page of logos and conduct a survey to assess their effectiveness. Ask questions such as, “Which logo do you prefer?” and “Why?” Ask questions without coaching the survey subject.
• Survey 25 different people. Have each person take the survey on their own. Do not complete the survey with multiple people at the same time.
• Seek a wide range of people to interview.

Compile results design poster

• Tally the results of the survey, looking for interesting trends.
• Design a 17 x 11 inch poster showing the survey results.
• Use your design and typography skills to create a poster that communicates the content in an organized way.

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages

Design a portfolio spread for your own portfolio featuring the poster and info-graphics that you created

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

• Write a 200-word blog post that includes the JPEG image exported from Adobe InDesign.
• Answer this question in your post: What was the biggest surprise that you discovered while completing the survey?
• Post Title | P2:S4 Survey and Poster
• Categories | Team #, P2:S4 Survey and Poster
• Brief introduction of what you did and were trying to accomplish in this process step.
• Image of poster portfolio spread workbook page
• Brief conclusion
• Copy the text from the blog post and paste it into Project 02 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P2S4 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

• Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Formal design choices: Rate how well the design principles are used.
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
  • 1–3 pts: not at all
  • 4–6 pts: doesn’t help or hurt
  • 7–10 pts: significantly adds to the overall communication
• Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
  • 1–3 pts: no
  • 4–6 pts: maybe with changes
  • 7–10 pts: yes with no changes – absolutely
• Blog Post: Rate the quality of blog post.
  • 1–3 pts: messy, unclear, major errors
  • 4–6 pts: understandable, organized, rambling, spelling or grammar errors
  • 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you had to help your team member improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Reading 03

How To Get Ideas

Read the following sections of our class textbook, How to Get Ideas by Jack Foster and then take this quiz: 4. Visualize Success, 5. Rejoice in Failure, 6. Get More Inputs.

Deadlines

Schedule for Week 04