Lesson 22

Project 04 | PSA Posters

Step 08 | Complete your AV Presentation and your process book final.

How are we doing it?

To do:

Create an AV Presentation presenting your process and final assignment
Post a link to your AV Presentation and a link to a pdf of your process book to your blog
Create a similar page for your process book documenting this step of the project

Learning to present and sell your design work is a skill that is developed by making presentations. At the end of each project, you will be expected to make an audiovisual presentation to explain your work. The presentations should show the steps you took to get to the final piece, be voice narrated, and may not exceed two minutes in duration. You are free to use any means to create the presentation.

Remember to include the following in your presentation:

Beginning | An opening statement that defines the problem being solved, including three adjectives.
Middle | Go through the adjectives one at a time, describing how you solved the design problem.
End | Restate the design problem and conclude with a definitive statement that includes the three adjectives.
A short presentation in PowerPoint or Keynot (be sure to keep it simple)
Length | 1–2 minutes

If you need more specific information on creating an AV presentation (using Jing), see the instructions under Lesson 3 in Week 2.

When you are finished with the presentation, make a new blog post in WordPress and copy and paste the link from Screencast (or other video streaming site). In the same post, answer the following questions:

Would you put this in your portfolio? Why?
If you could do your project all over again, what would you do different?
How does the presentation design add to the overall effect?

Peer Review

After you submit the final post for each project, review and critique each of your team members’ PSA posters in WordPress. Comment and provide feedback using the following rubric:

Score	Category	Criteria
1–10 pts.	Uniqueness of concept	Rate the uniqueness of the overall look and feel. Is it ordinary and expected or original and unexpected? 1–3 pts: unimaginative – expected 4–6 pts: ordinary 7–10 pts: unexpected – surprising
1–10 pts.	Visual quality	Rate how well the letterforms are photographed, retouched and masked. 1–3 pts: poor 4–6 pts: ok 7–10 pts: amazing
1–10 pts.	Presentation design	Rate how the presentation design adds to the overall effect. 1–3 pts: not at all 4–6 pts: doesn’t help or hurt 7–10 pts: significantly adds to the overall communication
1–10 pts.	Portfolio	Would you put this in your portfolio? Base this on the quality of the work, not wether it would be appropriate for your personal portfolio. 1–3 pts: no 4–6 pts: maybe with changes 7–10 pts: yes with no changes

Reading 10

Design Professionalism

Professionalism is something defined by your every commercial and industry-centric decision, action, and association. Not just with your clients, but with your non-project activities in your agency and even in social dealings with your peer community. For instance, there are some commonly encountered industry and community practices that are often assumed to be compulsory and that designers seldom question, yet these practices are antithetical to professionalism. —Design Professionalism | by Andy Rutledge

Read Design Professionalism | Distractions by Andy Rutledge. Then participate in the discussion by going to Lesson 22 and clicking on Discuss Design Professionalism | Distractions.

Deadlines

Schedule for Week 11

Art 235 | Graphic Design