Lesson 13

Project 03 | Soda Packaging

Step 05 | Refinement

What are we doing?

Refine your soda packaging project as necessary.

Soda Packaging Objectives

Extend your conceptual skills by creating a new product based on a theme.
Gain experience designing in 3 dimensions.
Soda Packaging: Overview

Why are we doing it?

To practice refining and polishing your work for a final design

How are we doing it?

Soda Packaging

Spend the time to make your soda design the very best it can be.

Make sure the labels contain all content.
Refinement is essential.
Print labels and apply them to bottles.
Print carton design and mount to poster board with spray glue.
Cut out the carton and assemble.
Photograph refined designs.

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages

Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. The first page has four images of one side of the carton. There is one small caption on the right side of the page. The second page contains an image of the carton flattened to show all the sides. There are three captions underneath this image.

Refinements

Two pages in landscape format. On the first page, there is a text block on the left half of the page. The second half of the first page and the entire second page together show an image of the completed project with four bottles in a carton and three free-standing bottles.

Photographs of packaging

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

Write a 200-word blog post that includes a JPEG image exported from Adobe InDesign.
Answer this question in your post: What do you still need to do to finish this package?
Post Title | P3:S5 Label and Carton Refinement

Categories | Team #, P3:S5 Final Packaging
Brief introduction of what you did and were trying to accomplish in this process step.

Image of Refinements workbook pages

Image of Photographed Package workbook pages

Brief conclusion

Copy the text from the blog post and paste it into Project 03 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes, or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P3S5 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
- 1–3 pts: unimaginative – confusing
- 4–6 pts: ok – great
- 7–10 pts: great – amazing
Formal design choices: Rate how well the design principles are used.
- 1–3 pts: unimaginative – confusing
- 4–6 pts: ok – great
- 7–10 pts: great – amazing
Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
- 1–3 pts: not at all
- 4–6 pts: doesn’t help or hurt
- 7–10 pts: significantly adds to the overall communication
Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
- 1–3 pts: no
- 4–6 pts: maybe with changes
- 7–10 pts: yes with no changes – absolutely
Blog Post: Rate the quality of blog post.
- 1–3 pts: messy, unclear, major errors
- 4–6 pts: understandable, organized, rambling, spelling or grammar errors
- 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you had to help your team member improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Reading 06

Design Professionalism

A mere attempt to define or simply to conduct an examination of design professionalism would, I believe, be inadequate. In order to responsibly define design professionalism, we must first fundamentally understand what a profession is and what conditions are required for it to exist. —Design Professionalism | by Andy Rutledge

Read Design Professionalism | Definition by Andy Rutledge. Then participate in the discussion by going to Lesson 13 and clicking on Discuss Design Professionalism | Definition.

Deadlines

Schedule for Week 07

Art 235 | Graphic Design