Lesson 12

Project 03 | Soda Packaging

Step 04 | Soda Carton

What are we doing?

Create 10 option sketches for the soda carton and recreate the dieline for the soda carton.

Soda Packaging Objectives

• Extend your conceptual skills by creating a new product based on a theme.
• Gain experience designing in 3 dimensions.
• Soda Packaging: Overview

Why are we doing it?

• Sketches allow for quick exploration of many ideas
• Taking apart the carton you purchased and recreating it as a dieline will teach you about package structure.

How are we doing it?

Sketches for the soda carton

Sketch the front and side panels.

• Design a “general” carton that would work for all 4 flavors.
• One set of sketches includes the front panel and the side panel.
• Complete 10 sketch sets.

Refine soda labels.

• Continue to refine the soda labels.

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages

Carton Sketches

Refined labels (flat or on bottles)

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

• Write a 200-word blog post that includes a JPEG image exported from Adobe InDesign.
• Answer this question in your post: What challenges did you face trying to design a carton that would work for all four flavors?
• Post Title | P3:S4 Carton Development

• Categories | Team #, P3:S4 Carton Development
• Brief introduction of what you did and were trying to accomplish in this process step.

• Image of carton sketches workbook pages

• Image of refined labels (flat or on bottles) workbook pages

• Brief conclusion

• Copy the text from the blog post and paste it into Project 03 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes, or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P3S4 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

• Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Formal design choices: Rate how well the design principles are used.
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
  • 1–3 pts: not at all
  • 4–6 pts: doesn’t help or hurt
  • 7–10 pts: significantly adds to the overall communication
• Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
  • 1–3 pts: no
  • 4–6 pts: maybe with changes
  • 7–10 pts: yes with no changes – absolutely
• Blog Post: Rate the quality of blog post.
  • 1–3 pts: messy, unclear, major errors
  • 4–6 pts: understandable, organized, rambling, spelling or grammar errors
  • 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you have to help your team members improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Pet Project

Pet Project Photo Shoot 05

Take at least 10 photographs of your pet. Beyond documenting your pet, look for opportunities to make interesting images.

Post your images to a photos sharing site like picasa or flicker. Choose your favorite image and post it to the class blog with a link to your other photos. Explain what you did for this photo shoot and how you accomplished any special effects.

Some things to consider:

• point of view
• lighting
• close up
• unusual angles

Once you have posted to WordPress, submit a link to the post in I-Learn. To submit the link in I-Learn, click Pet Project | Photo Shoot 05 and then click on the Open button at the bottom of the I-Learn window.

Deadlines

Schedule for Week 06