Lesson 11

Project 03 | Soda Packaging

Step 03 | Color Label Refinements

What are we doing?

Choose a final conceptual direction and create color comps for each flavor.

(Just in case you’re not sure, a “color comp” is a small, comprehensive composition that shows what the final image will look like.)

The labels should each have distinguishing characteristics (flavors) but feel like they belong together.

Soda Packaging Objectives

• Extend your conceptual skills by creating a new product based on a theme.
• Gain experience designing in 3 dimensions.
• Soda Packaging: Overview

Why are we doing it?

• To experiment with expanding a design concept into variations

How are we doing it?

Label Design

Choose one concept that:

• communicates what the product is
• has a unique look and feel
• is flexible in expanding to a complete flavor system

Soda Flavors

• create labels for each flavor
• optionally, expand to more than 4 flavors

Photograph each label on a bottle

• print the labels and apply them to the bottles
• photograph each label on a bottle

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages:

Labels in 4 flavors (flat)

Photograph of each label on a bottle

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

• Write a 200-word blog post that includes a JPEG image exported from Adobe InDesign.
• Answer this question in your post: What was the most challenging aspect of expanding the system to four flavors?
• Post Title | P3:S3 Multiple Flavors
• Categories | Team #, P3:S3 Multiple Flavors

• Brief introduction of what you did and were trying to accomplish in this process step.

• Image of Labels in 4 flavors (flat) workbook pages

• Image of labels on bottles workbook pages

• Brief conclusion

• Copy the text from the blog post and paste it into Project 03 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes, or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P3S3 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

• Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Formal design choices: Rate how well the design principles are used.
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
  • 1–3 pts: not at all
  • 4–6 pts: doesn’t help or hurt
  • 7–10 pts: significantly adds to the overall communication
• Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
  • 1–3 pts: no
  • 4–6 pts: maybe with changes
  • 7–10 pts: yes with no changes – absolutely
• Blog Post: Rate the quality of blog post.
  • 1–3 pts: messy, unclear, major errors
  • 4–6 pts: understandable, organized, rambling, spelling or grammar errors
  • 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you have to help your team members improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Reading 05

How To Get Ideas

Read the following sections of our class textbook, How to Get Ideas by Jack Foster and then take this quiz: 11. Define the Problem, 12. Gather the Information, 13. Search for the Idea, 14. Forget About it, 15. Put the Idea into Action.

Deadlines

Schedule for Week 06