Lesson 10

Project 03 | Soda Packaging

Step 02 | Label Concepts

What are we doing?

Design 10 full-size label roughs, apply then to the bottle, and then photograph.

Soda Packaging Objectives

• Extend your conceptual skills by creating a new product based on a theme.
• Gain experience designing in 3 dimensions.
• Soda Packaging: Overview

Why are we doing it?

Applying the labels to the bottles will help you

• see how the label works on a 3D surface.
• examine how your ideas work as labels.
• begin to understand the hierarchy of the elements.

How are we doing it?

Label Design

Design 10 labels

• You may design these digitally or by hand.
• Include all of the elements from your soda label survey.
• Explore a wide range of options.

Photograph each label on a bottle

• Print the labels and apply them to the bottles.
• Photograph each label on a bottle.
• The labels need to be tight enough to assess how well the design might work.

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages:

Design 10 labels

Photograph each label on a bottle

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

• Write a 200-word blog post that includes the summary of your experience on this project as well as a JPEG image of each of the pages exported from Adobe InDesign.
• Answer this question in your post: What did you discover about designing in 3D?
• Post Title | P3:S2 Label Roughs

• Categories | Team #, P3:S2 Label Roughs
• Brief introduction of what you did and were trying to accomplish in this process step.

• Image of soda survey workbook pages

• Image of labels on bottles workbook pages
• Brief conclusion

• Copy the text from the blog post and paste it into Project 03 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes, or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P3S2 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

• Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Formal design choices: Rate how well the design principles are used.
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
  • 1–3 pts: not at all
  • 4–6 pts: doesn’t help or hurt
  • 7–10 pts: significantly adds to the overall communication
• Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
  • 1–3 pts: no
  • 4–6 pts: maybe with changes
  • 7–10 pts: yes with no changes – absolutely
• Blog Post: Rate the quality of blog post.
  • 1–3 pts: messy, unclear, major errors
  • 4–6 pts: understandable, organized, rambling, spelling or grammar errors
  • 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you have to help your team members improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Pet Project

Pet Project Photo Shoot 04

Take at least 10 photographs of your pet. Beyond documenting your pet, look for opportunities to make interesting images.

Post your images to a photos sharing site like picasa or flicker. Choose your favorite image and post it to the class blog with a link to your other photos. Explain what you did for this photo shoot and how you accomplished any special effects.

Some things to consider:

• point of view
• lighting
• close up
• unusual angles

Once you have posted to WordPress, submit a link to the post in I-Learn. To submit the link in I-Learn, click Pet Project | Photo Shoot 04 and then click on the Open button at the bottom of the I-Learn window.

Deadlines

Schedule for Week 05