Lesson 09

Project 03 | Soda Packaging

Step 01 | Concept Thumbnails

What are we doing?

Develop 20 wide-ranging concepts for a new themed soda brand. From your concepts, choose 3 ideas and create a page of sketches for each idea.

Soda Packaging Objectives

Extend your conceptual skills by creating a new product based on a theme.
Gain experience designing in 3 dimensions.
Soda Packaging: Overview

Why are we doing it?

We will be using the bottles and carton design for the finished package.
Using all of the elements on the current packaging will make the finished project feel more believable.
A range of 20 concepts provides a good starting place.
Creating sketches is an opportunity to explore the visual possibilities of at least 3 of your concepts.

How are we doing it?

Preparation and Survey

Buy a carton of soda with 4 bottles

4 long-necked, glass bottles with labels that can be soaked off
a carton that holds 4 bottles
clear or brown glass, depending on your final concept
avoid embossing or printing directly on the glass

Survey the elements on the labels and carton

Document in a list all items on the label.
Document in a list all items on the carton.
Photograph the labels and carton for future reference.

Conceptual development

Develop 20 wide-ranging concepts for a new themed soda brand

You may use list or sketch form.
Make the ideas very different from one another.
Don’t do variations on the same theme.

Choose 3 ideas and create a page of sketches for each idea

Explore the visual opportunities of each theme.
Variations are appropriate at this point.

Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them.

Include the following pages:

Two pages in landscape format. Both have headings and page numbers. The first page contains a block of text on the left third of the page, and an image of a bottle on the right two-thirds of the page. The second page contains an image of a label. There are small description captions surrounding the label with lines connecting the captions to the parts of the label they describe.

Soda survey

20 concepts preliminary list/sketches

Concept 1 sketches | Concept 2 sketches

Two pages in landscape format. The first page includes a heading and a page number. There is an image of a carton, above which there are images of pieces of the carton and labels. To the right, there is an image of a bottle. About thirty percent of the images on this page are accompanied by captions. The second page is blank.

Concept 3 sketches

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Please include the following in your blog post:

Write a 200-word blog post that includes the JPEG image exported from Adobe InDesign.
Answer this question in your post: How did the survey impact your concept development?
Post Title | P3:S1 Survey and Concept Development

Categories | Team #, P3:S1 Concept Development
Brief introduction of what you did and were trying to accomplish in this process step

Image of soda survey workbook page

Image of 20 concepts preliminary list/sketches workbook page

Image of Concept 1 sketches workbook page

Image of Concept 2 sketches workbook page

Image of Concept 3 sketches workbook page

Brief conclusion

Copy the text from the blog post and paste it into Project 03 workbook.

The blog posts should be designed and encourage a reader to engage. Include paragraph breaks, captions, subheads, blockquotes, or other typographic elements to make the post visually accessible and desirable to read. Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P3S1 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
- 1–3 pts: unimaginative – confusing
- 4–6 pts: ok – great
- 7–10 pts: great – amazing
Formal design choices: Rate how well the design principles are used.
- 1–3 pts: unimaginative – confusing
- 4–6 pts: ok – great
- 7–10 pts: great – amazing
Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
- 1–3 pts: not at all
- 4–6 pts: doesn’t help or hurt
- 7–10 pts: significantly adds to the overall communication
Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
- 1–3 pts: no
- 4–6 pts: maybe with changes
- 7–10 pts: yes with no changes – absolutely
Blog Post: Rate the quality of blog post.
- 1–3 pts: messy, unclear, major errors
- 4–6 pts: understandable, organized, rambling, spelling or grammar errors
- 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you have to help your team members improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Reading 04

How To Get Ideas

Read the following sections of our class textbook, How to Get Ideas by Jack Foster and then take the quiz: 7. Screw up Your Courage, 8. Team up with Energy, 9. Rethink Your Thinking, 10. Learn How to Combine.

Deadlines

Schedule for Week 05

Art 235 | Graphic Design