Art235-L03

Project 01 | Visual Alphabet

Step 03 | Final Submission

What are we doing?

Produce the final draft of the Visual Alphabet booklet with documentation. We will also compile the final workbook, Behance post, AV presentation, and a 200-word summary of how the project went. For your final submission, you should include the following in a blog post:

A link to your images hosted on Behance (50%)
An AV presentation highlighting your project (15%)
A 200-word summary overviewing your project experience (10%)
Upload your complete workbook for Project 02 to I-Learn as a PDF. Do not include it in your post. (25%)

Title your post “Final Project Submission.” To submit your project, open the assignment submission page by clicking Open, attach the PDF of your workbook, and paste the URL from your blog post into the comments box.

Visual Alphabet Objectives

See typographic opportunities all around us.
Think about typography beyond choosing a font on the computer.
Visual Alphabet: Overview

Why are we doing it?

Learn to refine work based on critique
Document your design process (workbook)
Present final project professionally on the Web (Behance)
Present final project visually and verbally (Jing)

How are we doing it?

Revise and Polish

Revise the Visual Alphabet, Poster, Behance, Workbook, and Jing presentation for final grading.

Final Project 01 Workbook

The workbook should be organized and designed. The sketches below are to be used as a minimum guideline. If you need additional pages, please feel free to add them. Any steps that you revised can be added in addition to the assigned pages. The purpose of the workbook is to show your process. Make corrections in spelling, visual layout, and content throughout the final workbook before posting it to your process blog in WordPress.

Include the following pages in the final workbook:

Two pages in landscape format. The first page is blank. The second page shows the title of the project, followed by a block of text. The name is written small under that text block. This page contains a heading in the upper-left corner and a page number in the upper-right corner.

The Title page should include: Project Title, an introduction of the project in your own words, and your name. Always use the right-hand page for the title page.

Two pages in landscape format. The first page shows a title followed by a block of text in the upper-left corner of the page. On the right side of the page, there are three images accompanied by captions for each image. The second page shows an image of the entire alphabet with a caption. There are headings and page numbers on both pages.

The portfolio spread shows the completed project in its best light. Show the poster with a title and a short description of the project. It should stand alone if you aren’t there to explain it.

Two pages in landscape format. The first page contains a large block of text on the left third of the page, and a small paragraph on the right third, with the middle third empty. The second page contains twenty individual images. There are headings and page numbers on both pages.

Project Step Title, Introduction, Blog Question, Blockquote, and Conclusion. | Concept development: 20 concept sketches (photography or sketches) and concept caption

Two pages in landscape format. The first page contains the letters A through E in a lower-case font. There are two small caption paragraphs under the letters. The second page shows the letters A through E in an upper-case format. There are also two small caption paragraphs below. Both pages contain a header and page number.

Proof of concept: Idea 1 | Proof of concept: Idea 2

Two pages in landscape format. The first page shows the letters A through E in an upper-case font. There is a small caption paragraph below. There is a heading on this page. The second page is blank.

Proof of concept: Idea 3

Two pages in landscape format. The first page contains four images that take up about two-thirds of the page. This page has a heading and page number. The second page contains two images that take up about a third of the page. There are two small caption paragraphs below these two images. This page shows the page number.

Poster concept sketches

Two pages in landscape format. The first page contains a large block of text on the left third of the page, and a small paragraph on the right third, with the middle third empty. The second page contains one large image. There are headings and page numbers on both pages.

Project Step Title, Introduction, Question, Blockquote, Conclusion, Finished poster, and poster caption

Two pages in landscape format. The first page contains a paragraph in the middle third of the page. There is a heading and page number on this page. The second page is blank.

Conclusion Blog post for Project 1

Behance Post

A portfolio blog post is different than a process blog post. The purpose of a portfolio blog post is to present your final project in a manner that you would show it to a client/employer.

The post should be designed and encourage a reader to engage. Include paragraph breaks, subheads or other typographic elements to make the post visually accessible.

AV Presentation

Learning to present and sell your design work is a skill that is developed by making presentations. At the end of each project, you will be expected to make an audiovisual presentation to explain your work. The presentation should show the steps you took to get to the final piece, be voice narrated, and may not exceed two (2) minutes in duration. You are free to use any means to create the presentation. Your presentation should show your work in its best light. The instructions assume that the student is using Jing to make an AV presentation:

Step 01: Prepare a presentation in PowerPoint or Keynote (the idea is to keep it simple) using the following structure:

Beginning | An opening statement that defines the problem being solved that includes three adjectives.
Middle | Go through the adjectives one at a time, describing you solved the design problem.
End | Re-state the design problem and conclude with a definitive statement that includes the three adjectives.

Step 02: Find a recent picture of yourself and paste it on the first page of your presentation.

Step 03: Download the Jing software http://www.techsmith.com/jing.html.

Step 04: Prepare a 1–2 minute script to go along with your presentation.

Step 05: Record yourself giving your presentation in Jing. Your presentation should be no longer than 2 minutes. Here is a link to several Jing tutorials: http://www.techsmith.com/tutorial-jing.html

Step 06: Create a free Screencast account to store your presentation. You can download this free software from the following link: http://www.screencast.com/

Step 07: Share your Jing video via Screencast. For an explanation on how to upload Jing videos onto Screencast.com and for a list of tutorials offered, see the following link: http://www.techsmith.com/tutorial-jing-embed-content-using-screencastcom.html

Step 08: Make a new blog post to WordPress and copy and paste the link from Screencast. In the same post, make sure to answer the following questions:

Would you put this in your portfolio? Why?
If you could do your project all over again, what would you do differently?
How does the poster design add to the overall effect?

Peer Review

After you submit the final post for each project, view at least two of your peers’ presentations in WordPress and, using the rubric below, provide constructive feedback.

Score	Category	Criteria
1–10 pts.	Uniqueness of concept	Rate the uniqueness of the overall look and feel. Is it ordinary and expected or original and unexpected? 1–3 pts: unimaginative – expected 4–6 pts: ordinary 7–10 pts: unexpected – surprising
1–10 pts.	Visual quality	Rate how well the letterforms are photographed, retouched and masked. 1–3 pts: poor 4–6 pts: ok 7–10 pts: amazing
1–10 pts.	Poster design	Rate how the poster design adds to the overall effect. 1–3 pts: not at all 4–6 pts: doesn’t help or hurt 7–10 pts: significantly adds to the overall communication
1–10 pts.	Portfolio	Would you put this in your portfolio? Base this on the quality of the work, not wether it would be appropriate for your personal portfolio. 1–3 pts: no 4–6 pts: maybe with changes 7–10 pts: yes with no changes

Art 235 | Graphic Design

Lesson 03