Art 235 | Graphic Design

Project 03

Project 03

Soda Packaging

Introduction

Create packaging for a new soda. You will create the concept, labels, and carton. The system will include 4 bottles and a carrying carton for them. Each bottle should be a different flavor.

Objectives

Specifications

Requirements

Project Steps

All project steps are required to be completed in order to pass the class. The steps are designed to be completed in order.

Workbook

In previous courses, a workbook template has been provided for you. In Art 235 | Graphic Design, you need to design your own format for your workbook. The size should be 10 inches wide by 8 inches tall. This is a standard size for a Blurb book if you would like to print one at the end of the course. Its purpose is to document your design process in a complete and organized fashion.

Include the following pages in the final workbook:

Two pages in landscape format. The first page is blank. The second page has a heading in the upper left corner and a page number in the upper right corner. In the center of the page, there is a title in large print follow by lines of text. Below those lines of text is the author name.

Title/Introduction Page | include: Project Title, introduction of the project in your own words, and your name. Always use the right-hand page for the title page.

Two pages in landscape format. The first page has a small paragraph in the upper left corner. On the rest of the page, there is an image of the entire bottle, a couple images of details on the bottle, and an image of the logo. Each image has a caption to the side. The second page shows the final result. There is a carton with four bottles surrounded by three bottles arranged standing individually.

Portfolio Spread | This shows the completed project in its best light. Show the soda packaging (bottles and carton) with a title and a short description of the project. It should stand alone if you aren’t there to explain it. (Placing a portfolio page at the beginning of the book helps a viewer understand where the project is going and puts the process in context.)

Two pages in landscape format. The first page is blank. The second page has a title: Soda Packaging Process. The title is folloed by about four lines of text. Below these four lines are three more small lines of text.

Process workbook divider | Include the project title and a table of contents for the working process. You might also include information about where the project was completed, instructor name, and course name.

Project 3 Step 1

Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. The first page has a small paragraph in the upper left corner under the heading. On the rest of the page, there is an image of a flattened carton showing all four sides. This image is surrounded by captions that are connected to their respective elements with lines. The second page shows one side of the carton, with descriptions of each element of the image in a circle around it, with lines that connect the description to their respective elements.

A. Identify what is on current soda cartons and labels | Finding out what already exists is a good place to begin a project. At a local store find a four pack of soda bottles. Photograph or sketch the packaging and then identify each element on the carton and labels. Make a list of all of the elements. This list will be a guide for you in creating your packaging.

Two pages in landscape format. The first page has a skinny paragraph on the left side of the page. The rest of the page contains about 8 images with accompanying captions above, below, or to the side. The second page shows about 12 individual images of different parts of the carton, each accompanied with a caption above, below, or to the side.

B. Explore possibilities | Sketches for 20 different theme ideas. Explore a wide range of possibilities in thinking about your themes. Try to come up with options that are based on a solid idea and not just a visual style. Feel free to explore beyond what would be realistic for the local grocery store. The goal of this assignment is to stretch beyond the ordinary.

Two pages in landscape format. The first page has a block of text on the left third of the page. The remaining two-thirds are blank. The second page contains about 11 small images and about 5 captions. There is a large image of the carton in the bottom left corner. Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. The first page has a small paragraph in the upper left corner under the heading. Under that, there are two images of the bottle label. In the middle third of the page, there is an image of the bottle with a caption underneath. On the right third of the page, there is an image of two bottle, and under that image, there is an image of the carton. On the second page, there is a block of text on the left third of the page. On the remaining two-thirds, there is a close-up image of the label at the top, and an image of two bottle necks below that.

C. Refine 3 concepts | Choose three different concepts and explore them in more detail through sketching and words. The workbook pages shown show a page for each concept. Include writing and sketching to make the concepts clear.

blog post

Use the images and content you created for this step to write and design a blog post. Write an introductory statement that restates the project in your own words.

Project 3 Step 2

Two pages in landscape format. Each page contains a heading in the upper left corner and a page number in the upper right corner. The first page has a block of text in the left third of the page, and an image of three labels in the remaining two-thirds. The second page contains seven labels with one small caption at the bottom of the page.

A. Flat Label sketches | Choose one concept from the previous step and sketch ten different labels. Refer to the package survey that you completed at the beginning of the project and include a place for each element in your sketches.

Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. Both pages contain five images, each a different bottle, each with a caption underneath.

B. Photograph the labels on bottles | Print out your sketches and apply the labels to a real bottle. Take a photograph of each label on the bottle.

blog post

Use the images and content you created for this step to write and design a blog post. In the post answer the following question: What did you discover about designing in 3D that is different than 2D?

Project 3 Step 3

Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. The first page has a block of text in the left third of the page, and the remaining two-thirds are empty. The second page has four images.

A. Color labels for each flavor | Design flat labels for each flavor

Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. Both pages contain two images of a bottle, with two small captions.

B. Photograph the labels on the bottles |

blog post

Use the images and content you created for this step to write and design a blog post. In the post answer the following question: What was the most challenging aspect of expanding the system into four flavors?

Project 3 Step 4

Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. The first page has a block of text on the left third of the page. In the remaining two-thirds, there are two small images of a close-up on the carton. On the second page, there three images of the carton, each viewed from a different angle, on the top half of the page. On the bottom half, there is an image of the carton flattened, showing all four sides. There is also a close-up image of the carton label.

Sketches and refinement for the carton | Explore the possibilities of the carton through sketching. The carton should work for all four flavors. Develop at least two of the ideas as digital sketches.

blog post

Use the images and content you created for this step to write and design a blog post. In the post answer the following question: What challenges did you face trying to design a carton that would work for all four flavors?

Project 3 Step 5

Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. Both pages contain two images of carton designs, each with a caption underneath. Two pages in landscape format. Both pages contain a heading in the upper left corner and a page number in the upper right corner. The first page has four images of one side of the carton. There is one small caption on the right side of the page. The second page contains an image of the carton flattened to show all the sides. There are three captions underneath this image. Two pages in landscape format. Between the two pages, there are 8 images, showing different details of the bottles, labels and carton. There are no captions.

Refinements | What do you still need to do to finish this package? | Refinements

blog post

Use the images and content you created for this step to write and design a blog post. In the post answer the following question: What do you still need to do to finish this package?

Project 3 Step 6

Two pages in landscape format. The first page has a small paragraph in the upper left corner. On the rest of the page, there is an image of the entire bottle, a couple images of details on the bottle, and an image of the logo. Each image has a caption to the side. The second page shows the final result. There is a carton with four bottles surrounded by three bottles arranged standing individually.

Portfolio Spread | Photograph the final packaging and create a spread that is suited for portfolio presentation. Use high quality photographs. Documenting your work can be a challenge but it is something that you need to work at to develop the skill.

Two pages in landscape format. The first page has a heading in the upper left corner and a page number in the upper right corner. There is a block of text in the middle of the page. The second page is blank.

Conclusion | An overall concluding statement that sells your final and sums up the overall experience.

blog post

Use the images and content you created for this step to write and design a blog post.Write a concluding statement that sells your final and sums up the overall experience.

The project workbook should be completed and submitted as a PDF on the day the final project is due. You should keep a secure backup of your files to produce a finished comprehensive workbook.

Behance Post

Create a post on Behance. The purpose of a portfolio blog post is to present your final project in a manner that you would show it to a client/employer. Include the following:

The post should be designed and encourage a reader to engage. Include paragraph breaks, subheads, or other typographic elements to make the post visually accessible.

AV Presentation

Record your final presentation.

Craftsmanship

The highest level of craftsmanship is required in the production of the final webpage and workbook. The process step blog posts included in the workbook should be free from grammar and spelling errors.

Feedback

Providing feedback to other class members is required. A failure to provide timely and helpful comments will result in a project grade reduction.