Art 235 | Graphic Design

Art 235 | Syllabus

Course Definitions

Outcomes

1. Creativity & Communication: Identify and apply the principles governing creative thinking and visual communication to a variety of design problems.

2. Principles of Design: Identify and correctly apply the principles of design to a variety of design problems.

3. Craftsmanship: Demonstrate craftmanship and production skills within the guidelines provided for each assignment.

4. Typography: Create balanced and clear typographic hierarchy and develop consistent typographic paragraph and character styles.

5. Image Creation: Use available methods and skills to create aesthetically professional, production-quality images.

6. Client and Team Skills: Experience the design process within group design and client meetings.

7. Critical Eye: Identify weaknesses in peer design work and articulate potential solutions.

8. Gain a deeper appreciation for and desire to connect everything in life with the Gospel of Jesus Christ.

Prerequisites

Prior to taking this course, each student should take Art 130 Introduction to Graphic Design and Art 230 Typography. It is expected that each student has a good grasp of the objectives of Art 130 and Art 230. Art 130 and Art 230 must be completed prior to beginning Art 235 and cannot be taken simultaneously.

Projects

There are five major projects in the semester. For more detailed instructions, see the individual project pages (using the “Projects” link in the upper right corner of this page).

Process Blog Post

A process post documents your daily progress as you proceed through the project. These posts serve three purposes: documenting your process, pondering your learning experience, and learning how to write and design a blog post.

Adding a Featured Image
Registering for the Process Blog

Video Transcript

Creating a Basic Blog Post for the Class Process Blog

Video Transcript

Using Blog Tags on the Process Blog

Video Transcript

Exporting JPEG using inDesign

Video Transcript

Behance Post

Behance is a professional network for visual artists. Sign up for a free account (if you do not already have one) at the beginning of the semester. Complete a Behance post for the final on each project. This will help you get started creating an online portfolio. Then, post a link in a blog post to your images on Behance with the rest of the Final Project Submission; this is what will be used for grading.

Portfolio Spread

Near the beginning of each process workbook, you will create a portfolio spread. It is intended to show the finished project in its best light. At the end of the course, you could collect these spreads together for a printed or PDF portfolio.

Use all of your typographic and design skills to design the spread to be engaging and informative.

The spread should contain all of the information necessary to stand on its own. Your name, contact information, and a short written presentation should be included. Use all of your typographic and design skills to design the spread to be engaging and informative.

Peer Review

Throughout this course, you will have many opportunities to provide feedback to your class members using WordPress. Your feedback should follow a rubric, which will be provided for each peer review assignment.

Please keep all feedback constructive and professional. With the Learning Model in mind, peer reviews are your oppourtunites to teach one another by offering suggestions to improve your and others’ work.

You should only participate in the peer review process once you have submitted your link for that step. There will be a deadline for completing the peer review.

The instructor will also review your project. Both the instructor and peer comments and ratings will be available for you to see.

Submission for Final Grade

Each project will have a final critique. Following the critique, you will have 24 hours to respond to suggestions and complete the project documentation pages.

Grade Scale

Your final grade will include the following:

In addition, major projects will be assessed based on the following criteria:

Notes: Most feedback provided to the students will include only pass/fail. Only the final assignments are graded by the instructor.

AV Presentation

Learning to present and sell your design work is a skill that is developed by making presentations. At the end of each of the projects, students will be expected to make an audiovisual presentation to explain their work. The presentations should show the steps taken to get to the final piece, be voice narrated, and may not exceed two (2) minutes in duration. Students are free to use any means to create the presentation, but we have included below instructions for the most common way to put the presentations together. The presentation should show the work in it's best light. In order to focus on the work and not the production value of the presentation, here are some guidelines to follow when making the AV presentation.

Specifications
Structure the Presentation
Downloading Jing

Students can download two pieces of software for this course. Both are available for free, and students will not need the professional versions for this course. The first, Jing, is an interactive video studio which allows students to create movies from their screen and record audio. The free software (not the professional version) is available at the following site: http://www.techsmith.com/jing.html To download the software, click the link on this page and then select the operating system in use (Mac or Windows) and select the Save File option from the download menu, and continue with the installation. If you need further help, you can find Jing tutorial videos online.

Using Screencast

Screencast.com allows students to upload their videos online and to send the link of their videos and projects to the teacher and the rest of the class. The free account for this service (once again, not the professional) is available at the following site: http://www.screencast.com/

Once you arrive at this site, enter the necessary information (email, a password for the site, a name to display to viewers, and your country). You will then be sent to your email to verify the address given. If you need help, view this explanation on how to upload Jing videos onto Screencast.com (you will also find a list of further tutorials at this page).

Supply List

*The prices listed are BYUI Bookstore prices. Students will receive a 15% discount through the bookstore on required items during the first two weeks of the semester.

Quizzes

Reading quizzes will be posted in our class I-Learn site. These will be available between specific lessons to ensure that you are prepared to participate in group discussions. The quizzes are not difficult and are written on the premise that you have taken the time to read and understand the material.

Textbooks

The first textbook for the course is How To Get Ideas by Jack Foster. The book is reasonably priced ($20.95) and is available in the University Bookstore as well as online bookstores. It is a great text for anyone interested in the art of graphic design, and many students choose to keep it for their personal library. The text is required and you will need it by the beginning of Week 2. It will be used over the course of the semester. Here is the link to the University Bookstore: http://www.byuistore.com/c-260-i-compare.aspx Here is the link to Amazon: http://www.amazon.com/How-Get-Ideas-Jack-Foster/dp/1576754308

The second textbook for the course is Design Professionalism by Andy Rutledge. Links to read the book are already provided in the course lessons. However, if you wish to read Design Professionalism on your iPad or Kindle, you will need to buy the ebook version at this site: http://designprofessionalism.com/

Other Information

Occurrences of plagiarism, copyright violations, or other forms of deception are not acceptable in this class. If any of these things occur, it will result in failure of the course and likely suspension from the University.

BYU-Idaho is committed to providing a working and learning atmosphere which reasonably accommodates qualified persons with disabilities. If you have any disability which may impair your ability to complete this course successfully, please contact the Services for Students with Disabilities Office, 208-496-4271. Reasonable academic accommodations are reviewed for all students who have qualified, documented disabilities. Services are coordinated with the student and instructor by this office.

Title IX of the Education Amendments of 1972 prohibits sex discrimination against any participant in an education program or activity that receives federal funds, including Federal loans and grants. Title IX also covers student-to-student sexual harassment. If you encounter unlawful sexual harassment or gender-based discrimination, please contact the Personnel Office at 208-496-1130.

As the semester progresses, we reserve the right to make changes to the syllabus to better fit the needs of the class.

Schedule

Introduction Week

Activity

Start

Due Date

Orientation to Online Learning

Monday

Thursday 11:59 pm

Read the Instructor Information (In Instructor Folder)

Monday

Thursday 11:59 pm

Read the Course Syllabus, Including the Schedule

Monday

Thursday 11:59 pm

Syllabus Quiz

Monday

Thursday 11:59 pm

Explore the Resources Folder (inside Course Folder)

Monday

Thursday 11:59 pm

Set up Your Computer (Sign up/Download: [1] Process Blog, [2] Behance, [3] Jing, [4] Screencast)

Monday

Thursday 11:59 pm

P0S0 | Process Blog Post

Monday

Thursday 11:59 pm

Lesson 1 | P1S1 Observation and Creation

Thursday

Thursday 11:59 pm Week 01

Have Textbook(s)

Monday

Monday 11:59 pm Week 02

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week One

Activity

Start

Due Date

Have Textbook(s)

Monday Intro Week

Monday 11:59 pm Week 02

Lesson 1 | P1S1 Observation and Creation

Thursday Intro Week

Thursday 11:59 pm

Complete and Link “P1S1 Process Blog Post” in I-Learn

Thursday Intro Week

Thursday 11:59 pm

Comment on “P1S1 Process Blog Post” in I-Learn

Thursday Intro Week

Thursday 11:59 pm

Lesson 2 | P1S2 Visual Alphabet: Expansion and Poster Design

Thursday 

Monday 11:59 pm Week 02

Complete and Link “P1S2 Process Blog Post”

Thursday

Monday 11:59 pm Week 02

Comment “P1S2 Process Blog Post”

Thursday

Monday 11:59 pm Week 02

Pet Project | Adopt a Pet

Thursday

Tuesday 11:59 pm Week 02

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Two

Activity

Start

Due Date

Have Textbook(s)

Monday Intro Week

Monday 11:59 pm

Lesson 2 | P1S2 Visual Alphabet: Expansion and Poster Design

Thursday  Week 01

Monday 11:59 pm

Complete and Link “P1S2 Process Blog Post”

Thursday Week 01

Monday 11:59 pm

Comment “P1S2 Process Blog Post”

Thursday Week 01

Monday 11:59 pm 

Pet Project | Adopt a Pet

Thursday Week 01

Tuesday 11:59 pm

Lesson 3 | P1S3 Visual Alphabet: Final Submission

Monday

Thursday 11:59 pm

Reading 01 | How to Get Ideas, Introduction

Monday

Thursday 11:59 pm

Complete “Reading 01 Quiz”

Monday

Thursday 11:59 pm

Peer Review | Final Submission

Monday

Friday 11:59 pm

Lesson 4 | P2S1 Logo Project: Thumbnails

Thursday

Monday 11:59 pm Week 03 

Complete and Link “P2S1 Process Blog Post”

Thursday

Monday 11:59 pm Week 03 

Comment “P2S1 Process Blog Post”

Thursday

Monday 11:59 pm Week 03 

Pet Project | Photo Shoot 01

Thursday

Tuesday 11:59 pm Week 03 

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Three

Activity

Start

Due Date

Lesson 4 | P2S1 Logo Project: Thumbnails

Thursday Week 02

Monday 11:59 pm

Complete and Link “P2S1 Process Blog Post”

Thursday Week 02

Monday 11:59 pm

Comment “P2S1 Process Blog Post”

Thursday Week 02

Monday 11:59 pm

Pet Project Post | Photo Shoot 01

Thursday Week 02

Tuesday 11:59 pm

Lesson 5 | P2S2 Logo Project: Digital First Draft

Monday

Thursday 11:59 pm

Reading 02 | How to Get Ideas, 1. Have Fun, 2. Be More Like a Child, 3. Become Idea-Prone

Monday

Thursday 11:59 pm

Complete and Link “P2S2 Process Blog Post”

Monday

Thursday 11:59 pm

Comment “P2S2 Process Blog Post”

Monday

Thursday 11:59 pm

Complete “Reading 02 Quiz”

Monday

Thursday 11:59 pm

Lesson 6 | P2S3 Logo Project: Final Logos

Thursday

Monday 11:59 pm Week 04 

Complete and Link “P2S3 Process Blog Post”

Thursday

Monday 11:59 pm Week 04 

Comment “P2S3 Process Blog Post”

Thursday

Monday 11:59 pm Week 04 

Pet Project | Photo Shoot 02

Thursday

Tuesday 11:59 pm Week 04 

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Four

Activity

Start

Due Date

Lesson 6 | P2S3 Logo Project: Final Logos

Thursday Week 03

Monday 11:59 pm

Complete and Link “P2S3 Process Blog Post”

Thursday Week 03

Monday 11:59 pm

Comment “P2S3 Process Blog Post”

Thursday Week 03

Monday 11:59 pm

Pet Project | Photo Shoot 02

Thursday Week 03

Tuesday 11:59 pm

Lesson 7 | P2S4 Logo Project: Feedback and Info-graphic Poster

Monday

Thursday 11:59 pm

Reading 03 | How to Get Ideas, 4. Visualize Success, 5. Rejoice in Failure, 6. Get More Inputs

Monday

Thursday 11:59 pm

Complete and Link “P2S4 Process Blog Post”

Monday

Thursday 11:59 pm

Comment “P2S4 Process Blog Post”

Monday

Thursday 11:59 pm

Complete “Reading 03 Quiz”

Monday

Thursday 11:59 pm

Survey Exchange Groups

Monday

Thursday 11:59 pm

Lesson 8 | P2S5 Logo Project: Final Submission

Thursday

Monday 11:59 pm Week 05

Final Process Workbook PDF | Project 02

Thursday

Tuesday 11:59 pm Week 05

Behance Post

Thursday

Tuesday 11:59 pm Week 05

Jing Presentation

Thursday

Tuesday 11:59 pm Week 05

Peer Review | Final Submission

Thursday

Tuesday 11:59 pm Week 05

Pet Project Post | Photo Shoot 03

Thursday

Tuesday 11:59 pm Week 05

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Five

Activity

Start

Due Date

Lesson 8 | P2S5 Logo Project: Final Submission

Thursday Week 04 

Monday 11:59 pm Week 05

Final Process Workbook PDF | Project 02

Thursday Week 04 

Tuesday 11:59 pm

Behance Post

Thursday Week 04 

Tuesday 11:59 pm

Jing Presentation

Thursday Week 04 

Tuesday 11:59 pm

Peer Review | Final Submission

Thursday Week 04 

Tuesday 11:59 pm

Pet Project | Photo Shoot 03

Thursday Week 04 

Tuesday 11:59 pm

Lesson 09 | P3S1 Soda Packaging: Concept Thumbnails

Monday

Thursday 11:59 pm

Reading 04 | How to Get Ideas, 7. Screw up Your Courage, 8. Team up with Energy, 9. Rethink Your Thinking, 10. Learn How to Combine

Monday

Thursday 11:59 pm

Complete and Link “P3S1 Process Blog Post”

Monday

Thursday 11:59 pm

Comment “P3S1 Process Blog Post”

Monday

Thursday 11:59 pm

Complete “Reading 04 Quiz”

Monday

Thursday 11:59 pm

Lesson 10 | P3S2 Soda Packaging: Label Concepts

Thursday

Monday 11:59 pm Week 06 

Complete and Link “P3S2 Process Blog Post”

Thursday

Monday 11:59 pm Week 06

Comment “P3S2 Process Blog Post”

Thursday

Monday 11:59 pm Week 06

Pet Project | Photo Shoot 04

Thursday

Tuesday 11:59 pm Week 06

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Six

Activity

Start

Due Date

Lesson 10 | P3S2 Soda Packaging: Label Concepts

Thursday Week 05 

Monday 11:59 pm Week 06 

Complete and Link “P3S2 Process Blog Post”

Thursday Week 05 

Monday 11:59 pm

Comment “P3S2 Process Blog Post”

Thursday Week 05 

Monday 11:59 pm

Pet Project | Photo Shoot 04

Thursday Week 05

Tuesday 11:59 pm

Lesson 11 | P3S3 Soda Packaging: Color Label Refinements

Monday

Thursday 11:59 pm

Reading 05 | How to Get Ideas, 11. Define the Problem, 12. Gather the Information, 13. Search for the Idea, 14. Forget About it, 15. Put the Idea into Action

Monday

Thursday 11:59 pm

Complete and Link “P3S3 Process Blog Post”

Monday

Thursday 11:59 pm

Comment “P3S3 Process Blog Post”

Monday

Thursday 11:59 pm

Complete “Reading 05 Quiz”

Monday

Thursday 11:59 pm

Lesson 12 | P3S4 Soda Packaging: Soda Carton

Thursday

Monday 11:59 pm Week 07

Complete and Link “P3S4 Process Blog Post”

Thursday Week 06

Monday 11:59 pm Week 07

Comment “P3S4 Process Blog Post”

Thursday

Monday 11:59 pm Week 07

Pet Project | Photo Shoot 05

Thursday

Tuesday 11:59 pm Week 07

Mid-Course Feedback

Thursday

Saturday 11:59 pm

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Seven

Activity

Start

Due Date

Lesson 12 | P3S4 Soda Packaging: Soda Carton

Thursday Week 06

Monday 11:59 pm

Complete and Link “P3S4 Process Blog Post”

Thursday Week 06

Monday 11:59 pm

Comment “P3S4 Process Blog Post”

Thursday Week 06

Monday 11:59 pm

Pet Project | Photo Shoot 05

Thursday Week 06

Tuesday 11:59 pm

Lesson 13 | P3S5 Soda Packaging: Refinement

Monday

Thursday 11:59 pm

Reading 06 | Design Professionalism, Definition

Monday

Thursday 11:59 pm

Complete and Link “P3S5 Process Blog Post”

Monday

Thursday 11:59 pm

Comment “P3S5 Process Blog Post”

Monday

Thursday 11:59 pm

Complete “Reading 06 Discussion Board”

Monday

Thursday 11:59 pm

Lesson 14 | P3S6 Soda Packaging: Final Submission

Thursday

Monday 11:59 pm Week 08 

Behance Post | Soda Packaging Final

Thursday

Tuesday 11:59 pm Week 08 

Final Process Workbook PDF | Project 03

Thursday

Tuesday 11:59 pm Week 08 

Peer Review | Final Submission

Thursday

Tuesday 11:59 pm Week 08 

Pet Project | Photo Shoot 06

Thursday

Tuesday 11:59 pm Week 08 

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Eight

Activity

Start

Due Date

Lesson 14 | P3S6 Soda Packaging: Final Submission

Thursday Week 07

Monday 11:59 pm

Behance Post | Soda Packaging Final

Thursday Week 07

Tuesday 11:59 pm

Final Process Workbook PDF | Project 03

Thursday Week 07

Tuesday 11:59 pm

Peer Review | Final Submission

Thursday Week 07

Tuesday 11:59 pm

Pet Project | Photo Shoot 06

Thursday Week 07

Tuesday 11:59 pm

Lesson 15 | P4S1 PSA Posters: Collection

Monday

Thursday 11:59 pm

Reading 07 | Design Professionalism, Preparation

Monday

Thursday 11:59 pm

Complete and Link “P4S1 Process Blog Post”

Monday

Thursday 11:59 pm

Comment “P4S1 Process Blog Post”

Monday

Thursday 11:59 pm

Complete “Reading 07 Discussion Board”

Monday

Thursday 11:59 pm

Lesson 16 | P4S2 PSA Posters: Research Topics

Thursday

Monday 11:59 pm Week 09 

Complete and Link “P4S2 Process Blog Post”

Thursday

Monday 11:59 pm Week 09 

Comment “P4S2 Process Blog Post”

Thursday

Monday 11:59 pm Week 09 

Pet Project | Photo Shoot 07

Thursday

Tuesday 11:59 pm Week 09 

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Nine

Activity

Start

Due Date

Lesson 16 | P4S2 PSA Posters: Research Topics

Thursday Week 08

Monday 11:59 pm

Complete and Link “P4S2 Process Blog Post”

Thursday Week 08

Monday 11:59 pm

Comment “P4S2 Process Blog Post”

Thursday Week 08

Monday 11:59 pm

Pet Project | Photo Shoot 07

Thursday Week 08

Tuesday 11:59 pm

Lesson 17 | P4S3 PSA Posters: Brainstorm and Record

Monday

Thursday 11:59 pm

Reading 08 | Design Professionalism, Career Path

Monday

Thursday 11:59 pm

Complete and Link “P4S3 Process Blog Post”

Monday

Thursday 11:59 pm

Comment “P4S3 Process Blog Post”

Monday

Thursday 11:59 pm

Complete “Reading 08 Discussion Board”

Monday

Thursday 11:59 pm

Lesson 18 | P4S4 PSA Posters: Match-ups and Thumbnail Phase

Thursday

Monday 11:59 pm Week 10 

Complete and Link “P4S4 Process Blog Post”

Thursday

Monday 11:59 pm Week 10 

Comment “P4S4 Process Blog Post”

Thursday

Monday 11:59 pm Week 10 

Pet Project | Photo Shoot 08

Thursday

Tuesday 11:59 pm Week 10 

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Ten

Activity

Start

Due Date

Lesson 18 | P4S4 PSA Posters: Match-ups and Thumbnail Phase

Thursday Week 09

Monday 11:59 pm

Complete and Link “P4S4 Process Blog Post”

Thursday Week 09

Monday 11:59 pm

Comment “P4S4 Process Blog Post”

Thursday Week 09

Monday 11:59 pm

Pet Project | Photo Shoot 08

Thursday Week 09

Tuesday 11:59 pm

Lesson 19 | P4S5 PSA Posters: Self-evaluate and Use Feedback

Monday

Thursday 11:59 pm

Reading 09 | Design Professionalism, Practical Issues

Monday

Thursday 11:59 pm

Complete and Link “P4S5 Process Blog Post”

Monday

Thursday 11:59 pm

Comment “P4S5 Process Blog Post”

Monday

Thursday 11:59 pm

Complete “Reading 09 Discussion Board”

Monday

Thursday 11:59 pm

Lesson 20 | P4S6 PSA Posters: Create your Final Posters

Thursday

Monday 11:59 pm Week 11 

Complete and Link “P4S6 Process Blog Post”

Thursday

Monday 11:59 pm Week 11 

Comment “P4S6 Process Blog Post”

Thursday

Monday 11:59 pm Week 11 

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Eleven

Activity

Start

Due Date

Lesson 20 | P4S6 PSA Posters: Create your Final Posters

Thursday Week 10 

Monday 11:59 pm Week 11

Complete and Link “P4S6 Process Blog Post”

Thursday Week 10 

Monday 11:59 pm Week 11

Comment “P4S6 Process Blog Post”

Thursday Week 10 

Monday 11:59 pm Week 11

Lesson 21 | P4S7 PSA Posters: Final Draft 2

Monday

Tueday 11:59 pm Week 12

Reading 10 | Design Professionalism, Distractions

Monday

Tuesday 11:59 pm Week 12

Complete “Reading 10 Discussion Board”

Monday

Tuesday 11:59 pm Week 12

Lesson 22 | P4S8 PSA Posters: AV Presentation

Monday

Thursday 11:59 pm Week 12

Peer Review | Final Submission

Monday

Friday 11:59 pm Week 12

Lesson 23 | P5S1 Pet Project: First Draft

Thursday

Monday 11:59 pm Week 12 

Complete and Link “P5S1 Process Blog Post”

Thursday

Monday 11:59 pm Week 12 

Comment “P5S1 Process Blog Post”

Thursday

Monday 11:59 pm Week 12 

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Week Twelve

Activity

Start

Due Date

Lesson 23 | P5S1 Pet Project: First Draft

Thursday Week 11

Monday 11:59 pm Week 12

Complete and Link “P5S1 Process Blog Post”

Thursday Week 11

Monday 11:59 pm Week 12

Comment “P5S1 Process Blog Post”

Thursday Week 11

Monday 11:59 pm Week 12

Reading 11 | Design Professionalism, Conclusion: A Gestalt

Monday

Thursday 11:59 pm

Complete “Reading 11 Discussion Board”

Monday

Thursday 11:59 pm

Lesson 24 | P5S2 Pet Project: Final Submission

Monday

Tuesday 11:59 pm Final Week

Behance Post | Pet Project

Thursday

Tuesday 11:59 pm Final Week 

Complete and Link “Final Workbook“

Thursday

Tuesday 11:59 pm Final Week 

Jing Presentation | Pet Project

Thursday

Tuesday 11:59 pm Final Week 

Peer Review | Final Submission

Thursday

Tuesday 11:59 pm Final Week 

Self-Assessment Survey

Thursday

Saturday 11:59 pm

Course Conclusion

Activity

Start

Due Date

Lesson 24 | P5S2 Pet Project: Final Submission

Thursday Week 12 

Tuesday 11:59 pm Final week

Behance Post | Pet Project

Thursday Week 12 

Tuesday 11:59 pm

Complete and Link “Final Workbook”

Thursday Week 12 

Tuesday 11:59 pm

Jing Presentation | Pet Project

Thursday Week 12 

Tuesday 11:59 pm

Peer Review | Final Submission

Thursday Week 12 

Tuesday 11:59 pm

Self-Assessment Survey

Tuesday

Tuesday 11:59 pm