Art 230 | Typography
Project 02 | Monogram & Stationery
Project 02
Introduction
This project will expand the principles explored in Project 01 by creating a personal monogram using one of our course typefaces. This project will introduce you to important skills of typeface selection and the skill of correct and sensitive manipulation of type using Adobe Illustrator. Designers use these skills frequently to create logotypes and customized typographic works.
For this project you will use two to three letters representing your own initials. Using any of the approved typefaces from our course Type Specimen booklet, you will combine these glyphs into a stylized and unique typographic composition. Your sketches should initially be varied and broad. As the project progresses, you will begin to focus on those designs that reflect your personality. To conclude with, you will apply the monogram to a stationery system, which will provide an opportunity for you to develop your personal brand.
Requirements
Project Steps
You must complete all project steps in order to pass the class. The steps are designed to be completed in order.
- Step 01 | Thumbnail Sketches
- Step 02 | Computer Sketches
- Step 03 | Variation and Refinement
- Step 04 | Stationery First Draft
- Step 05 | Stationery Refinements
- Step 06 | Presentation and Documentation
Specifications
- 2 or 3 letters based on letter forms from a font family (bold, italic, and so on) listed in the Course Type Book.
- Shapes should not be the main design, but may be used as supporting elements.
- Symbols other than letter glyphs cannot be used.
- Script fonts may not be used.
- Business card, envelope, and letter should be based on standard sizes.
- business card: 3.5 x 2 inches
- envelope: 4.125 x 9.5 inches
- letter: 8.5 X 11 inches
- The business card can be oriented horizontally or vertically.
- The back of the letter or business card and the inside of the envelope may be designed, but this is not required.
- The final monogram and stationery system must be in color.
Workbook
You can download the workbook template for this project from the Resources section below. Its purpose is to document your design process in a complete and organized fashion.
When you submit your workbook for this project, it should include all of the following pages:
Project 02 Workbook
Workbook Contents
page 1 | Introduction : A restatement of the project in your own words.
pages 2–3 | Step 01: Thumbnail Sketches
pages 4–5 | Step 02: Refinements (Computer Sketches)
pages 6–7 | Step 03: Monogram Variations
pages 8–9 | Step 04 & Step 05: Stationery Concept 1
pages 10–11 | Step 04 & Step 05: Stationery Concepts 2 & 3
pages 12–13 | Step 06: Presentation and Documentation (Final Stationery)
page 14 | Conclusion: A statement that reviews the experience just completed.
When is the workbook due?
The project workbook should be completed and submitted as a PDF on the day the final project is due. You should keep a secure backup of your files to produce a finished comprehensive workbook.
Craftsmanship
The highest level of craftsmanship is required in the production of the final Web page and workbook. The process step blog posts included in the workbook should be free from grammar and spelling errors.
Feedback
Providing feedback to other class members is required. A failure to provide timely and helpful comments will result in a project grade reduction.