Project 03

Project 03 Step 01
Typogram: Conceptual Sketches

What are we doing?

Create a list of words to be used as options for the typogram. From the word list create concept sketches. In this project we are exploring the visual meaning of type beyond the meaning of the glyphs.

Typogram Overview is a document that gives the specifications and requirements for Project 03.

“Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.” —El Lissitsky

Why are we doing it?

The word list is an opportunity to brainstorm a wide range of possibilities. The sketches give you a chance to explore the visual options of some of the words you picked.

How are we going to do it?

Create a list of between 25–50 words to be used as options for the typogram. From the word list choose 15 words and create 15 concept sketches. Mark the 4 sketches that you are interested in pursuing.

• Download the Project 03 Resources from the Project 03 page.
• Make a list of between 25–50 words.
• From the word list, create 15 thumbnail sketches showing how the typogram will work visually.
• Export the word list and sketches as a jpeg.
• Write a blog post with a jpeg of page 5.

Process Blog Post

After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Blogposts should be structured like a presentation with a beginning, middle and end. Each step will involve it's own process and its own unique challenges and successes. Introduce the assignment, talk about what worked for you and what didn't, explain which of your solutions are working using design principles to back it up. If you have specific questions about how to move forward, you can ask them in the blogpost.

Please include the following in your blog post:

• Write a 200-word blog post that includes a JPEG image exported from Adobe InDesign.
• Copy the text from the blog post and paste it into Project 03 workbook.
• Include paragraph breaks, subheads or other typographic elements to make the post visually accessible.
• The post should be designed and encourage a reader to engage.
• Include a featured image

Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P3S1 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.

After you have submitted your assignment in I-Learn, you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:

• Idea: Rate the uniqueness of the overall idea. Is it ordinary and expected or original and unexpected?
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Formal design choices: Rate how well the design principles are used.
  • 1–3 pts: unimaginative – confusing
  • 4–6 pts: ok – great
  • 7–10 pts: great – amazing
• Typography: Rate font choice, size, kerning and spacing, add to the communication of the concept.
  • 1–3 pts: not at all
  • 4–6 pts: doesn’t help or hurt
  • 7–10 pts: significantly adds to the overall communication
• Portfolio: Would you put this in your portfolio? Base this on the quality of the work, not whether it would be appropriate for your personal portfolio.
  • 1–3 pts: no
  • 4–6 pts: maybe with changes
  • 7–10 pts: yes with no changes – absolutely
• Blog Post: Rate the quality of blog post.
  • 1–3 pts: messy, unclear, major errors
  • 4–6 pts: understandable, organized, rambling, spelling or grammar errors
  • 7–10 pts: clear, thoughtful, engaging, free from errors

You should list the item, your rating, and any comments you had to help your team member improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.

Reading

Reading/Quiz 05

• Text | Thinking with Type by Ellen Lupton (2nd edition)
• Pages | 84–101

“Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information.” —Ellen Lupton, Thinking with Type, pg. 87

Font ID Final Reminder

Be sure to review the Type Specimen Booklet to prepare for the Font ID Final taking place during Week 8, Lesson 15.