Choose 1 of your logos and create 24 variations on it. Creating a range of refinements provides an opportunity for you to compare possibilities and make informed choices. Post a scan of your refinements and final composition before your team meeting.
Once we have a basic monogram idea, exploring a series of extremes is a way to visually explore variations. This exploration helps you compare a variety of options and allows you to make a visually informed choice.
Using the Monogram Variations worksheet, choose three physical characteristics to compare. An example could be Bold–Light. Create sketches of your monogram, exploring a 5-step scale of these characteristics. This process can help you see how bold your monogram should be by making comparisons. Explore the possible comparisons with your team. Choose three comparisons and apply them to your monogram.
You can create your sketches by hand or with the computer.
Create a blog post that includes a 250-word presentation of your comparison sketches. Write what you would say when presenting the sketches in an internal design review. You should include a jpeg of your sketches.
After you have completed all of the steps listed above for this lesson, you are ready to complete your process blog post. Blogposts should be structured like a presentation with a beginning, middle and end. Each step will involve it's own process and its own unique challenges and successes. Introduce the assignment, talk about what worked for you and what didn't, explain which of your solutions are working using design principles to back it up. If you have specific questions about how to move forward, you can ask them in the blogpost.
Please include the following in your blog post:
Once the Process Blog Post is complete, submit a link to the post in I-Learn. To submit the link in I-Learn, click P2S3 link in the left navigation and then click on the Open button at the bottom of the I-Learn window.
After you have submitted your assignment in I-Learn you will need to provide feedback to your team members in WordPress. Your feedback to team members will be on the following areas:
You should list the item, your rating, and any comments you had to help your team member improve. Your feedback on process blog posts will not be used as part of their grade but will help you to teach one another to improve their work.
Find a stationery system that you think is excellent. It must include a letter, a business card, and an envelope. Then recreate the system, matching it as close as possible. For stationary systems that include photographic elements you can use a screen shot of those elements. However all typographic elements should be recreated by you.
This is an opportunity to research by close examination. The process of recreation will help us see what kind of information is included, how big the type is, how hierarchy is used, and the underlying grid structure.
Download the exercise files: http://byuiart.com//resource_files/art230_resources/art230e_stationery-recreation.zip
Find a stationery system online or in a Communication Arts (CA) magazine.
Create an Adobe Illustrator file for the letter that is 8.5 x 11 inches. If possible, use the image you found as a template. Recreate the letter exactly.
Create an Adobe Illustrator file for the business card that is 3.5 x 2 inches. It can be oriented so that it is tall or wide. If the card is designed on both sides, recreate both sides. If possible, use the image you found as a template. Recreate the business card exactly.
Create an Adobe Illustrator file for an envelope that is 9.5 x 4.125 inches. If possible, use the image you found as a template. Recreate the envelope exactly.
Then place the individual files on the exercise “Stationery Recreation” worksheet. Design the page to best display the stationery system. There are image boxes for each of the elements, which you can fill and move to suit your needs.